HFF to Market Greystone’s 36-unit Warehouse Conversion “Printhouse Lofts” in Prime Williamsburg
August 20, 2014
Greystone announced it has retained HFF to market its successful Printhouse Lofts building for sale. Located at 139 North 10th Street in Williamsburg, Brooklyn, the 6-story, 36-unit warehouse conversion is a Class A luxury boutique rental building in a prime location between Bedford Avenue and Berry Street.
Built in 1910 as a warehouse loft building, the original architectural and design elements of Printhouse Lofts offer authentic and historic character, including exposed brick walls, soaring 11-13’ beamed ceilings and oversized windows, complemented by the recent modern luxury living upgrades such as stainless steel appliances and high-end condo-quality finishes.
Printhouse Lofts’ market-rate unit mix includes 28 one-bedrooms, six two-bedrooms and two three-bedrooms. Two of the ground floor apartments share a 50-foot-long glass solarium. The building’s amenities include a virtual doorman, video intercom system, laundry facilities on each floor, bike storage and 2,500 square feet of shared roof deck space, offering 360-degree panoramic views of both the Brooklyn and Manhattan skylines.
“The rapid pace of leasing for Printhouse Lofts is a testament to the design and finishes that complement a prime location in Brooklyn,” said Jeffrey Simpson, head of Greystone Property Development. “Our vision for developing this site was to offer a flawless mix of modern luxury and authentic touches, such as original timber beams, exposed brick, and unique outdoor spaces that will draw residents for years to come.”
“The physical attributes and unit finishes at Printhouse Lofts have created a new standard for luxury loft apartments in Brooklyn, offering a rare opportunity to acquire a newly redeveloped class A boutique residential property in the heart of North Williamsburg,” said Jeffrey Julien, managing director at HFF, who is leading marketing of the property.